eCommerce Solution – QSR
Challenge
Define the impact and opportunities of a an e-commerce solution designed to focus on sales and distribution of a single manufacturer product offering and maintenance/repair service. Create a digital strategy to drive local, regional and nationwide online sales transactions. Maximize exposure and increase awareness with limited budget.
Solution
Deep and wide research of QSR communication product and service competitive space. Branding and identity package creation (logo, typography, color scheme creation), Identify online presence and offering of like authorized distributors. Create and implement a digital strategy designed for pull through lead generation utilizing e-commerce, SEO, and google shopping (google merchant) feed integration.
Results
Within 6 months of launch, site generated an additional $780k in revenues for a $2M company.