Let’s Talk Print Materials
Collateral & Stationery: What’s the Difference?
Collateral
Marketing collateral is designed to achieve a goal, most often during the sales cycle. Collateral offers messaging and promotion when marketing a service, product, and brand. A great identity package coupled with superior, graphically designed materials are leading components of all great marketing strategies. Examples of collateral include brochures, catalogs, sell sheets, presentations/decks, case studies and white papers. Many forms of collateral are offered in both print and digital format, or digital only, depending on the goal.
Print Media Corporation will collaborate with your teams to create an integrated traditional and digital marketing strategy that drives traffic while promoting your brand’s products and services through a defined customer experience.
Stationery
Letterhead, envelopes, business cards and forms are all considered stationery. These items are usually used when sending communications through the mail or leaving materials behind for review later. Stationery can be seen as an extension of your brand’s in-person experience that assists in the creation of visual association through branding and identity. Branded materials elevate your image while cohesively solidifying messaging as a strategy touchpoint.
These types of items integrate with your digital approach by calling out emails for electronic communication, presenting your web address and offering QR codes that scan for instant access to your digital presence. These items can also be designed for digital use only, although some business approaches benefit from the personal touch of print.
Letterhead
Elevate your brand’s experience with a cohesive design printed on various types: linen, opaque, recycled and more. Upgrade bland single color designs to full color, affordably! Ask us how.
Envelopes
Eye catching envelopes that pop get more attention. Your envelope sets the stage for how the contents are perceived. Like an unboxing experience, but paper.
Business Cards
Simple, yet impactful business cards are a great leave behind containing your contact information and identity. Leave a lasting impression with a great design.
NCR Forms
NCR Forms are an efficient way to provide multicolored copies of a single document with handwritten or typed information. Available in both 2 and 3 part.
Brochures & Flyers
Brochures and flyers are an effective way to sell a product, service or to inform your customers more about who you are. Full color, impactful graphics and messaging, all in one piece. Select from various paper types and stocks to make a perfect match for your design.
Sell Sheets
Elevate the way you sell a product or service from the standard sell sheet to a clean, crisp design that strategically displays information and conveys your brand’s messaging. Select from various paper types and weights for the durability to match your product or service.
Presentations
Wow your audience with captivating presentations: complete with branding, content, graphics, messaging – include video and other media for the ultimate presentation experience.
Case Studies
Introduce your branding, graphics and more to elevate generic case studies and white papers for the ultimate branding experience. Take advantage of both print and digital worlds to reach all types of audiences, or choose to keep digital only and drive traffic to your website.
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