Marketing: Traditional vs. Digital
Which One Is Right For Your Business?
What is Traditional Marketing?
Marketing that existed pre-digital, before the internet is considered traditional marketing. This includes outdoor advertising, broadcasting, print, direct mail, telemarketing and window displays. Traditional marketing feeds into digital marketing. Print assists in driving traffic to your online presence; Social media, website, & more. Efforts done “offline”, or without use of digital platforms or devices, are considered traditional.
What is Digital Marketing?
The term digital marketing refers to digital tools used to promote and market products, services, organizations and brands. Covid19 expedited the need for digital in way that many business were not prepared for. Due to isolation, digital technologies moved front and center stage. In person purchasing and decision making are becoming a thing of the past.
It’s About Synergy…The Right Mix Gets Results
With the right mix of both traditional and digital components, your business can dominate the market. How do you know which components are right for your business? Strategy. Without the right strategy, ad-hoc components may not yield the results you’re looking for. Maximize your marketing and advertising efforts with the right strategy for your business model and target audience.
Why Is A Digital Approach Important For Your Business? Let’s Take A Look At A Few Statistics For Perspective…
of companies have a team of one-to-three content specialists
of all online interactions start with a search engine
of consumers don’t return to a website following a bad experience
of commerce sessions where generated by search traffic
SEO drives 1000%+ more traffic than organic social media
(BrightEdge, 2019)
View more statics on the growth of digital and mobile at HubSpot.com
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