What is Digital Marketing?

Digital marketing consists of digital tools that promote and market products, services, organizations and brands. We live in digital world. Covid19 expedited the need for digital in way that many business were not prepared for. Due to isolation, digital technologies moved front and center stage. Marketing should be where people are. In person purchasing and decision making is becoming a thing of the past.

Unique digital capabilities set digital marketing apart from traditional (predigital) marketing. Digital marketing consists of the following capabilities:

  • Responsive (Mobile and portable on any device)
  • Interactive (Actively engages target audiences)
  • Data Driven (Track, analyze, adjust to demand)
  • Shareable (Integrates with social platforms, email and SMS/text and other digital communications)
  • Synergistic (Amplify and reinforce targeted messaging across multiple medias, platforms, and methods)

Where Is Your Organization In The Digital Process?

Find out now

Why Is A Digital Approach Important For Your Business? Let’s Take A Look At A Few Statistics For Perspective…

of all online interactions start with a search engine
of commerce sessions where generated by search traffic
of consumers don’t return to a website following a bad experience

View more statics on the growth of digital and mobile at HubSpot.com


SEO drives 1000%+ more traffic than organic social media
(BrightEdge, 2019)


of companies have a team of one-to-three content specialists

Digital Marketing Capabilities

  • Social Media
  • Email Campaigns
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • PPC (Pay-Per-Click)
  • Conversion Optimization
  • Lead Generation, Capture & Enrichment
  • Quality Links
  • Automation
  • Website Strategy, Design, Development
  • eCommerce Solutions
  • Digital Content Creation
    • Topics, text and visuals
    • Product Content
    • Assets
  • Site Performance & Analysis
  • Analytics & Insights
  • Keyword Creation
  • Online Maps Presence (Local Search (Google Places))
  • Reviews & Reputation
  • Re-Targeting
  • Influencer
  • Video
  • Digital Strategy
  • Full Circle Marketing Integration
  • Digital Brand Experience
  • Creative Approach