What is Social Media and How Do I Use It?

Social media is everywhere and part of nearly everything. Users can access social sites from desktop and mobile devices.  In essence, when you create accounts and profiles, you are creating a digital self or persona.  Each instance can represent the whole, or as aspect depending on the site, audience and reach.  Having a positive presence is a great way to create awareness and set an inviting perception that creates new leads while informing, updating and adding another touchpoint for reminders and communications to your existing customer base.

Social media is a great outlet to post promotions, products, services, promote employees, engage in community discussions and integrate your strategy objectives. It’s a long arm with expansive reach.

Social media also offers ratings, testimonials and visual imagery and videos with your business. It’s important to calendarize and post consistently to maintain consistency and keep perception elevated. Integrate kudos… to other businesses and reposts of interest.

% of US Adults Who Say They Use At Least One Social Media Site, By Age

Pew Research Center

Get more social media facts and research from Pew Reports

Social Media Use By Age

Extend Your Brand Experience With Customer Engagement


of all US adults
use Facebook


of consumers follow brands
to hear about new products/services

With so many social media options, which ones are best for your business?

The most popular are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube
  • Snapchat
  • TikTok
  • Vimeo

Creating a social media strategy that approaches each platform appropriately for the user specific audience is key to success. What works on Facebook may not yield the best response or resonating experience for LinkedIn and Tik Tok. Twitter content is applicable for Pinterest. Totally different uses. Depending on your business model, product and service offerings, not all social media outlets will apply. Be selective. Be strategic.

Let’s work together to build a calendarized, targeted program customized for engagement and reach to align your business goals and objectives with a cohesive brand voice extending your brand experience.

Components for a successful social media strategy are geared for engagement. It’s all about interaction and relative content. Attract prospects and reach your customer base through an additional touchpoint.

  • Engaging Content
    • Topics
    • Text
    • Images
    • Polls/Surveys
    • Positive
    • Emotional
    • Avoid touchy subjects such as politics or religion
    • Use compelling headlines
    • Relevant for the audience
  • Respond to Comments & Messages
    • Keep responses positive
    • Show appreciation for positive feedback
    • Suggest resolutions for negative comments
  • Encourage engagements and interactions with your content
    • Like
    • Share
    • Ask Questions
  • Consider contests and giveaways
  • Post frequently
  • Keep content fresh and up-to-date with the now and what’s coming. Use legacy only when reminiscing or reminding of the past or historical achievements such as anniversaries or remember when approaches