A quick internet search to learn more about a topic, restaurant, store, clothing line, headline…insert anything into a search bar. The results show everything from contact information to images, ratings and reviews. A positive image starts online. Ratings and reviews are the new word of mouth and prospective clients use it to form a perception. From that perception, a consumer’s decision is influenced.
Search for “restaurant near me”. We often don’t consider dinging anywhere under 4 stars. In fact, if your google business doesn’t show professional images of your menu, food or feature great ratings and reviews, the chances of attracting new customers is minimal. It’s a behavior and it’s commonplace. Your reputation is dependent on social media and online review sites.