It is important for businesses to have their logo in a vector format because vector graphics are more flexible and scalable than raster graphics. Vector graphics are made up of lines, shapes, and curves that are defined mathematically, which means they can be resized and modified without losing quality. This is in contrast to raster graphics, which are made up of pixels and can become pixelated or distorted when they are resized.
Having a logo in a vector format allows businesses to use their logo in a variety of contexts and applications, such as printing on business cards, signage, or marketing materials, or displaying it on their website or social media. A vector format logo can be easily scaled to fit different sizes and resolutions without losing quality, which is essential for maintaining a consistent and professional image.